For years outsourced design solutions were dominated by the traditional agency model. That made sense when corporate marketing strategies were about a few big, multi-year campaigns. But the internet, social media and other technologies have brought us into a real-time, always-on world where design needs are fast, high volume and multi-channel.
In this evolving landscape, the print on demand business has emerged as a significant player, offering a way to create and sell custom products without holding inventory. This model is particularly relevant to on-demand design services, as it requires constant creation of new and unique designs.
Against that backdrop, forward thinking businesses of all sizes are increasingly turning to on-demand design services – especially no-commitment, subscription-based, unlimited graphic design services. Here’s why.
On-Demand Design is Better Than Hiring an Agency
It’s designed for your business
Design requirements are fluid, they ebb and flow over time. For those creative needs, an agile design solution is required. Imagine you need to send a birthday card to your next door neighbor. Would you use UPS’s premium airmail service or ask someone nearby to drop it off? The latter is more efficient, cost effective and hassle free – just like on-demand graphic design compared to traditional agencies.
Design on Demand offers real-time design services tailored to your needs, schedule and budget. Whether you need a new logo, marketing materials or a website redesign, you get an expert team, hand picked to meet your requirements and available 24/7. This means you can scale your design resources up or down as needed without long term contracts.
It’s faster
With on-demand graphic design, your team is assembled from a pool of freelance talent to quickly create designs and meet your deadlines, no matter where you are in the world. This eliminates the delays associated with traditional agencies, such as waiting for internal approvals or team availability.
For example at Superside you fill out a form describing your requirements and within 30 minutes a project manager will provide a quote and delivery timeline – usually within 24 to 48 hours. This ensures a fast turnaround which is critical in today’s fast paced business world.
It’s more cost effective
For many businesses, especially startups and SMBs, the cost of traditional agencies is prohibitive. On-demand graphic design services offer high quality designs at a fraction of the cost. These services have lower overheads as they don’t have large offices or full time staff so they can pass those savings onto clients.
And subscription based models offer clear pricing options from defined hourly budgets to monthly subscriptions so you get the value for money you deserve. Additionally, on-demand design services can help businesses achieve best-selling designs cost-effectively.
Agency-Exclusive Benefits? Not Any More!
On-demand graphic design services are no longer just filling the gaps that agencies can’t cover. They also offer many of the benefits that agencies do, like one-stop-shop and quality guarantee.
Services like Superside provide vetted, experienced designers and dedicated account managers to deliver high quality outputs. They also offer a range of clear pricing options to suit your needs so you get budget certainty and value.
On-Demand Design Benefits
Time Saver
On-demand graphic design platforms like Penji focus on delivering fast turnaround, with first drafts in 24 to 48 hours. This is critical for businesses that need to keep a constant stream of content flowing.
Versatile Skills
These services give you access to a pool of designers with different skills so all your design needs – from simple logos to complex infographics – are met by experts.
Quality is a key feature of on-demand digital design services, covering website design, UI/UX, ads design, and social media content creation across platforms like TikTok and HubSpot. Companies like Penji thoroughly vet their designers, only hiring the top 2% of candidates. This means every design meets high standards of quality, design psychology and market trends.
Unlimited Designs and Revisions
Subscribers can request unlimited designs and revisions so you’re completely satisfied without extra charges. This is great for businesses with fluctuating design needs. You can create a variety of print on demand products, including t-shirts, mugs, baseball hats, and tote bags, tailored to your specific design ideas.
Easy Sign Up and Cancellation
The subscription model is easy to sign up and cancel, making it perfect for businesses that need design services occasionally or want to create print-on-demand products. No long term contracts and you can cancel anytime with no hassle.
How On-Demand Design Works?
Using platforms like Penji is easy. Here’s a typical process:
Submit a Design Request: Fill out a form with your project details.
Write a Design Brief: Provide as much detail as possible including project title, description, examples and attachments. On-demand design services offer various printing options such as direct-to-garment, sublimation, 3D dye diffusion, embroidery, dye sublimation all-over-print, cut-and-sew all-over-print, digital direct, thermal sublimation, digital transfer, laser transfer, special flex, UV printing, and woven and embroidery decoration for products like apparel, jewelry, watches, accessories, paper types, and stationery products.
Choose Your Colors and File Formats: Select your preferences.
Get Your Designs: Get the first draft in 24 hours and request revisions as needed.
Complete the Project: Mark the project as complete and submit new requests as needed.
Communication and Collaboration
On-demand graphic design platforms keep everything in one place so communication is reliable and fast and you can track project progress easily.
Pros of On-Platform Communication
Centralised Communication: All messages, iterations and project details in one place.
Real Time Updates: Get notifications for updates and revisions 24/7.
Efficient Collaboration: Direct access to designers and project managers so your feedback is addressed promptly.
Cons of On-Platform Communication
Consistency with Designers: You may need to repeat brand guidelines if different designers are assigned to your projects. But most platforms allow you to request your favourite designers.
Summary
On-demand graphic design services is a flexible, affordable and high quality alternative to traditional agencies. It gives businesses the agility to thrive in today’s fast paced world and meet design needs efficiently and effectively.
By using this model businesses can reduce risks, optimise costs and access top design talent without the long term commitment of full time positions. This way design capabilities scale with business needs.
